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Creative Alliance introduces Home Grown to inspire next generation of creative
Via Helen for Creative Alliance
November 2022: The region’s leading training provider for the creative and cultural industries, Creative Alliance, is launching a FREE Creative Careers Programme – Home Grown. Home Grown features thirty stories from some of Birmingham’s most successful creatives, along with careers resources, to encourage and inspire the next generation of creative professionals. Watch all thirty interviews here: homegrown.creativealliance.org.uk
Home Grown features architects, artists, actors, fashion designers, film producers and web developers who share their journeys. Aimed to encourage and inspire young people from all walks of life to attain employment in the creative industries. Especially those who come from the diverse backgrounds, experiences and abilities that make up Birmingham and the wider region. Its development has been supported by Birmingham Careers Hub.
On Home Grown young people can find advice on how to present themselves on paper, online and in person along with information on the creative sector as a whole and where to find career information. Creative Alliance are also looking to deliver careers workshops and are inviting organisations working with young people to get in touch.
Noel Dunne, Director of Creative Alliance said:
The creative sector contributes significantly to the West Midlands economy and offers some of the most rewarding work for people in roles across what is an incredibly diverse sector.
Through Home Grown we want to inspire the next generation of creative professionals and highlight the many routes into this sector for young people be that accessing our workshops and other formal resources or just listening to, and following the examples set by, the 30 successful Birmingham-based creative professionals.”
Each of the creative professionals featured on Home Grown highlight the range of ways into the sector – from formal routes such as apprenticeships and university, or work experience and encouraging awareness of an individual’s own strengths, skills and value.
Content Developer, Digital Marketer, and Digital Marketing Coordinator at FABRIC, Shekinah Yuhanna studied Sociology at University, on finishing her degree, she began researching digital jobs unsure of the exact job she was looking for but knowing it was in the digital industries. Shek commented:
I used MSN, Myspace, Facebook, Instagram Snapchat and then TikTok to regularly communicate when I was younger, to connect with family and friends, I realised social media could be used beyond personal use, to sell an idea or a brand, it was this that inspired me to work in this field.
I researched what was possible – there is so much more information out there than you are told at school or University – and found a digital apprenticeship with FABRIC which provided me with the skills and experience to be able to step into my current role.”
Similarly, Maryam Wahid, a British Pakistani artist and photographer, didn’t realise until the end of her University course that it was possible to:
Access funding and competitions which would allow me to live and work as an artist.”
Studying photography at University was a way for Maryam to develop her practical skills but it was in her final year and winning the Portrait Britain Award by the British Journal of Photography which gave her the confidence and profile to really develop her career.
Filmmaker Daniel Alexander, developed his skills by creating low-budget films independently, and in doing so building the local talent pool amongst his peers, allowing him to make a name for himself as a film maker as well as making connections within the industry. He said:
People call me now to partner with them because of the work I’ve put in, so I can create a better blueprint for the next generation of filmmaker.
Creativity for me, was a way out, a way to have a voice and I want that to be possible for more people in future.”
Each route to success is different and through Home Grown the featured professionals hope to demonstrate that it is possible to have a sustainable creative career.
To find out more and to be inspired to develop your Creative Career visit: homegrown.creativealliance.org.uk.
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