This isn’t a sponsored post.
LoveBrum kicks off Hidden Heroes campaign
Via DeliciousPR for LoveBrum
January 2024: A hand-painted mural depicting Malachi Nunes from Ambitious Lives as a Hidden Hero has launched LoveBrum‘s new campaign.
LoveBrum, a charity dedicated to supporting small and volunteer-led projects and causes across Birmingham and this mural stands as a beacon of inspiration and a vivid reminder of the extraordinary contributions of Brummies like Malachi who work tirelessly to better the lives of others across Birmingham.

Malachi Nunes, Founder of Ambitious Lives said:
As someone deeply committed to mentoring and guiding the youth of Birmingham, I am honoured to be featured in LoveBrum’s ‘Hidden Heroes’ campaign. This mural isn’t just a portrait of me; it’s a tribute to all the dedicated individuals across our city who work quietly yet passionately to uplift and support our communities. It’s about recognizing the power of community work and the profound impact it can have on young lives.
I hope this campaign encourages more people to get involved and support the incredible work being done in Birmingham.”
Throughout 2024 Brummies will see more Hidden Heroes championed by LoveBrum across the city – encouraging people across the city to recognise, donate and support the work these amazing causes are doing.
Dionne Mallens, Head of Operations – LoveBrum:
This campaign is LoveBrum reintroducing itself to the city in the only way we know how – championing and providing a platform for the hidden-gem projects and causes across Birmingham that we exist to support and fund.
Malachi and Ambitious Lives are a perfect example of the ecosystem of Hidden Heroes that play a crucial role in Birmingham, making our city a better place to be.”
Since 2015 LoveBrum has supported over 200 causes like Ambitious Lives in nearly every Birmingham ward as well as its neighbouring areas, distributing over £200,000 in funds and impacting over 25,000 lives in the process.
Produced by specialist street art agency Global Street Art, Brummies can see the Hidden Heroes mural on Digbeth High Street for the duration of the campaign. For more information about LoveBrum and the Hidden Heroes campaign and to find out how to donate and support the please visit lovebrum.org.uk.



