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The Clean Kilo now selling Shokupan by the half loaf
Via Jeanette for The Clean Kilo
May 2023: Shokupan; Japanese Milk Bread has arrived in Birmingham by the half loaf with The Clean Kilo.
The Clean Kilo Bournville has announced the milk bread is available from the award-winning zero waste shop in Birmingham’s Bournville working with local bakers Gup Shup. They are the first place in the West Midlands to sell Japanese Shokupan as a loaf. Stores in London and NYC have seen queues and record sales of the Shokupan in recent years!
Japanese Milk Bread aka Shokupan, is soft white bread! Known for its milky-sweet taste and pillowy softness, it’s enjoyed daily in Japan as breakfast toast and sandwich bread.
Co-Owner of The Clean Kilo, Jeanette Pell said:
We’ve always been passionate about innovation at The Clean Kilo, from our local products, an outward-thinking approach to shopping and what we can offer package free. We’ve never aimed to be ‘on trend’ but sustainability became popular and these milk loaves are now too!
I love Shokupan and have tried to bake it at home, so we’re of course excited to now be selling Shokupan loaves in store! However, it’s not just about the product itself, we are working closely with our local bakers Shokupan by Gup Shup to reduce unnecessary packaging.”
The square-shaped white bread is incredibly soft, fluffy, and super moist, even after toasting! With zero preservatives and all-natural ingredients – don’t forget to put it in an airtight container when you get home! Loaves are available by the half (as pictured) with the introductory offer of £9!
The bread is only available in small quantities from fresh deliveries on Saturdays, so arrive early to avoid disappointment. Address: The Clean Kilo Bournville at 249 Mary Vale Rd Bournville, Birmingham B30 1PN.
Don’t forget SHOKUPAN toasted buns are also available at their Zero Waste Café Bar – KILO ZIRO, 1 Gibb Street, Digbeth, Birmingham B9 4BF. Follow thecleankilo kilozirobar on Instagram, Facebook, Twitter and Tik Tok.