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TOCA Social opening second site at Bullring and Grand Central from June 2024
Via Molly for TOCA Social
February 2024: TOCA Social, the world’s first and only immersive football and dining experience currently based in London, has announced it will be launching its second site at Bullring and Grand Central in central Birmingham from June 2024, taking up residence on the upper two floors of the former Debenhams.
To mark the announcement, Aston Villa star Jacob Ramsey took to the streets of Birmingham showcasing his football skills.
TOCA Social invites Birmingham to Eat, Drink and Score. It will combine immersive football-based gaming with a five-star food and drink offering. Guests can book a private playing box for up to twelve players, with prices starting at £12 per person. Choosing from a variety of interactive games, enabled by innovative ball delivery and tracking technology, TOCA Social bridges the physical and digital worlds in a way never seen before. Each of the five games has been designed for all ages, abilities, and football interests, so that everyone can have fun together.
Marking the announcement, Aston Villa’s Jacob Ramsey took to the streets of Birmingham to demonstrate his football skills. The video of Ramsey features the Library of Birmingham, Victoria Square, The Bull outside the Bullring concluding at the brand-new TOCA Social venue.

TOCA Social’s fun and creative food menu has been designed to complement and enhance the games’ experience, offering sharing dishes so good that friends will come even if they are not playing the game. TOCA drinks are based around classic cocktails with innovative new serves backed up by a full bar offering.
TOCA Social Birmingham will feature 23 interactive football boxes with four bars across two floors, becoming one of the city’s largest competitive socialising experiences. The venue will be open seven days a week and times will vary (see below). Packages can be found for a variety of occasions, including corporate events, special occasions, screening events and festive parties.
Founded in 2016 by two-time United States World Cup and former MLS and English Premier League midfielder, Eddie Lewis, TOCA first made its UK debut in August 2021 in London’s The O2, and has since found a name for itself as a leading hospitality experience in the capital.

Alex Harman, President at TOCA Social, said,
We’re thrilled to finally announce that TOCA Social will be officially opening in Birmingham this summer. Birmingham is not only a fantastic city for football, but is also famed for its culturally rich and diverse hospitality scene, so it felt only right to launch our second site there.”
Find out more and register your details here: toca.social
TOCA Social announced opening hours are: Opening Times: Monday to Wednesday from Noon to 11pm, Thursday Noon to Midnight, Friday 11am to 1am, Saturday 9am to 1am, and Sunday 9am to 11pm.
The venue will be located at TOCA Social, Bullring, Birmingham B5 5BU, it will be a one minute walk from Birmingham New Street Station and three minutes walk from Birmingham Moor Street Station.



