This isn’t a sponsored post.
BrumHour has previously been invited to share about and promote Yakinori.
Via Gemma for Yakinori
Yakinori is coming to Touchwood in early 2020
Yakinori, the Midlands-based Japanese restaurant chain, known throughout Birmingham and Bristol, has announced the upcoming opening of a new store in Touchwood, Solihull.
For founder Ali Karakaya this is a significant step forward in his goal to build an independent business which delivers fresh, quality and authentic Japanese food nationwide.
Ali has played a key role in expanding the market for Japanese restaurants in Birmingham and the Midlands by making his first significant business venture back in 2008, opening Woktastic.
The idea to launch Woktastic first came about from Ali’s love for Japanese food, history and culture, as well as his huge interest in anime and manga. Coupled with a passion for the food industry, and at a time when there existed a gap in the Birmingham market for Japanese food, it wasn’t long before Ali took the next step forward and launched Woktastic.
From its central location at Birmingham’s Paradise Forum, Woktastic restaurant consisted of over 3000 sq. ft and was able to serve 150 covers. Enamoured by Woktastic’s Japanese aesthetic, its open kitchen and its conveyor belt service, customers quickly came to love the new trend that Ali had created. Then seven years later, upon the closure of Paradise Forum, relocation was necessary.
Over the years Ali had been honing his vision for a new scalable chain of Japanese restaurants – and the move meant he now had the means to bring it to fruition. Thus, Yakinori was born.
In the thriving student village of Birmingham’s Selly Oak, Yakinori benefitted from Ali’s years of industry knowledge and his experience in running Woktastic. The rebrand came about in order to give the new location a more authentic Japanese name and feel, with the all-you-can-eat nature of Woktastic being developed into the more varied and diverse menu of Yakinori.
He then independently went on to open two more Yakinori stores over the years, Grand Central, Birmingham in 2015 and later venturing to the creative city of Bristol in 2017, sharing his delightful menu with more of the UK.
Looking forward, the new Solihull store will be the biggest one yet, Yakinori will be able to accommodate larger group bookings and host events. As well as the increased size, the new location will put a greater focus on the dining experience, rather than the more in-and-out style seen in the Grand Central store. “Prepare to be amazed!”
Find out more about Yakinori at yakinori.co.uk